Don't Rush to Post Videos Immediately After Creating a Social Media Account
Many businesses want to post videos immediately after registering an account. Effective account management involves spending a few working days "warming up" the account to lay the groundwork for future content distribution.
In this article
01Why shouldn't you post immediately after registration?
New accounts have low authority, and the platform has not yet built a "profile" for them.
The goal of account warming is to boost the account's initial authority through a period of normal usage. Higher authority often leads to better view counts for future videos. This process typically takes 5-7 working days.
02Four key tasks during the account warming phase
- Ensure a stable environment: Use a dedicated device, account, and network connection throughout the process; avoid frequent IP changes. Suddenly switching login IPs, countries, or devices carries a risk of account suspension.
- Complete your profile: Fill in all account details and optimize your profile page. It is recommended to use a "Brand + Industry/Product Keyword" format for the account name to establish a strong presence in both the brand and industry sectors.
- Act like a real person: Watch videos in your niche daily and browse the "For You" feed for at least one hour across different times of the day to maintain account activity.
- Research tags: Observe tags and extended tags used in your category to prepare for future keyword strategy.
Tip: On LinkedIn, you need to accumulate 10 followers before you can create a Company Page.
03What should content look like during the launch phase?
Copywriting during the launch phase usually focuses on company introductions combined with broad industry keywords.
The goal is to establish the account's positioning and brand identity, paving the way for attracting targeted traffic later.
Posting cadence is also crucial: maintaining a consistent update schedule ensures the account remains active.
04Two pitfalls for businesses to avoid
- Do not simply hand over an existing old account for operations: Suddenly changing the login environment or device can easily trigger a ban, and the old account's historical authority might negatively impact targeted exposure; new accounts, after warming and professional positioning, benefit from more focused tagging.
- Do not log in to the operational account casually: Operational accounts rely on a dedicated network environment; if a business logs in independently and causes the account to be banned, the consequences are unavoidable.
05What can the company do?
Gather plenty of video footage. All of the following make excellent material:
Footage worth collecting
The more authentic and varied the footage, the higher the quality of the final edited video.
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