Search Marketing
Paid search campaigns on Google, Bing and Yandex, built around each market's real search demand.
Each engine reaches different audiences. We choose the right mix for your markets, then structure campaigns, keywords and landing pages around how local buyers actually search.
Budgets are reviewed weekly and moved toward the keywords and countries that produce leads.
What's included
- Market and keyword research
- Google Ads, Bing Ads and Yandex Direct setup
- Ad copy and landing page alignment
- Weekly optimization and monthly reporting
Typical results
- Lower cost per qualified lead
- A clear view of which markets perform
- Budget moved to what works
Is Search Marketing right for you?
This fits companies that want qualified inquiries from overseas buyers who are already searching, and that can follow up on the replies. It works best when you have a clear product, a website or landing page to send traffic to, and a budget you are willing to adjust based on results.
We also help when you are unsure which engine to use, because Google, Bing and Yandex reach different audiences depending on the country.
Our Search Marketing process
Research markets and keywords
We look at search demand, competitors and the engines used in each country, then build a keyword plan around buying intent.
Build campaigns and landing pages
We set up campaigns by market and language, write the ads and align landing pages with each search.
Track real leads
We connect conversion tracking so results are measured in inquiries, not only clicks.
Optimize every week
Budgets, keywords and ads are reviewed weekly, and spend moves toward the countries and terms that produce leads.
Search Marketing: common questions
Which search engine should we advertise on?
It depends on the country. Google leads in most markets, Bing can add useful desktop B2B reach, and Yandex matters in Russian-speaking markets. Our guide to choosing between them explains the trade-offs.
How much budget do we need?
It depends on your markets and keywords. We start from search demand and cost estimates in your target countries, agree a test budget, and scale only what produces qualified leads.
How do you measure success?
We track qualified inquiries and cost per qualified lead by market, not just clicks or impressions, and report every month.
