Digital marketing for exporters selling to Russia
Russian buyers search in Russian, mostly on Yandex, and talk to suppliers on Telegram and WhatsApp. We build the Russian-language website and the search and social presence that fit how they buy.
A Russian-language website is the starting point. Product names, units, certificates and technical terms need to read like they were written by a local specialist, not machine-translated. Buyers also look for proof such as EAC or GOST certification, clear delivery terms and a fast reply.
Because Google stopped selling ads in Russia and several Western social platforms are restricted there, the usual playbook does not apply. We plan around Yandex search, Yandex Direct, Telegram and VK instead, and we keep Google optimization in place for visitors who still use it.
How buyers search and connect
- Yandex is the main search engine, so Yandex Webmaster setup and Yandex-focused SEO matter
- Yandex Direct is the main paid search channel
- Telegram and WhatsApp are where inquiries and quotes are usually discussed
- VK and Telegram channels build visibility; LinkedIn, Facebook and Instagram are restricted
What we adapt
- Russian copy written for engineers and purchasing managers
- Product pages with units, certification and delivery details
- Yandex-ready technical SEO and local keyword research
- Telegram-first contact options on every page
What we do for Russia
Overseas Website Development
Fast, multilingual sites built to rank and convert abroad.
↗02SEO
Technical and content SEO for each target market.
↗03Social Media Marketing
Facebook, TikTok and LinkedIn growth and advertising.
↗04GEO & AI Search Optimization
Be cited by AI answers and local search results.
↗Russia: common questions
Do you run Google Ads for Russia?
Google does not currently sell ads in Russia, so paid search there runs mainly through Yandex Direct. We still optimize your site for Google organic search, because some buyers use it.
Can you write the Russian content?
Yes. We write and review Russian content with technical terms checked for your industry, rather than relying on raw machine translation.
Do you advise on sanctions or payments?
No. We handle marketing only. Trade restrictions and payment rules change often, so confirm export-control, sanctions and payment requirements with a qualified adviser before you sell.
Planning to sell in Russia?
Tell us your product, price level and goals. We reply within one business day with a clear plan.
Get a free market reviewWe provide marketing services only and do not give legal, sanctions or payment advice.